In 2016, a large lead generation company approved a Strategic Plan, outlining goals for the upcoming year. One of the outlined goals in this strategic plan included improvement of the profitability of the Ping/Post lead trading mechanism. In an effort to create transparency and monitor improvement within the system, they sought a reporting system that would assist it in tracking profitability goals across their partner network.
Armed with an online business intelligence platform that tracks profitability, conversion and revenue metrics, Zelant developed a customized dashboard addressing the client’s needs. Our consultants met with client stakeholders to design a platform that would aid the client’s ability to accurately track its performance.
Through the development of the customized dashboards, Zelant helped successfully improve client’s overall profitability, meeting and exceeding initial goals. The dashboards enabled the tracking of profitability, revenue and conversions among Ping/Post partners. In addition, the system has streamlined the reporting process to be available over mobile device, increasing its usefulness.
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